Social Media Was Fun. Has Measurement Killed It?
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media– it’s let the marketers take over! But, the same data marketers use can be used by individuals to make better decisions, make more money, and even have more sex. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it, many times for free. It's big data for everyone. Are you ready to take advantage of it? This session will show you how social data can be turned into useful nuggets that can improve your personal life, health and business. Use analytics to track your friends so you know what birthday present to buy; better understand behaviors and what the opposite sex responds to; make data-driven personal decisions about what to watch, what to buy, and be ahead of the trends
Additional Supporting Materials
Cybele Diamandopoulos, Marketing, Simply Measured
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