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SXSW Interactive 2016

Death of the MCN & Rise of the MultiPlatform

The online video ecosystem is constantly evolving. Audiences are not just on YouTube, but consuming content across all social platforms, including Snapchat, Facebook, Instagram, Periscope and Vine. In order to thrive in today’s digital landscape, both creators and brands need to develop content that not only reaches audiences, but the right audiences with the right platforms. This panel will feature digital influencers, technology experts and entertainment executives from media companies discussing the best ways to engage across platforms, as well as the critical role data and insights play in figuring out which platforms resonate best for specific formats and specific audiences.

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Takeaways

  1. How are today’s digital influencers expanding beyond the YouTube platform to stay engaged with audiences and reach new audiences?
  2. What platforms are brands choosing to invest in more to maximize ROI and reach audiences?
  3. What are entertainment executives looking at when building a multiplatform strategy?

Speakers

  • Beatriz Acevedo, President, mitu

Organizer

Dana Block, Group Account Dir, Allison+Partners

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