Death of the MCN & Rise of the MultiPlatform

The online video ecosystem is constantly evolving. Audiences are not just on YouTube, but consuming content across all social platforms, including Snapchat, Facebook, Instagram, Periscope and Vine. In order to thrive in today’s digital landscape, both creators and brands need to develop content that not only reaches audiences, but the right audiences with the right platforms. This panel will feature digital influencers, technology experts and entertainment executives from media companies discussing the best ways to engage across platforms, as well as the critical role data and insights play in figuring out which platforms resonate best for specific formats and specific audiences.