☰ Sidebar
Voting period for this idea type has passed

SXSW Interactive 2016

Unlocking Digital Marketing for the C-Suite

Most businesses today are transitioning an increasing amount of their marketing funds towards digital – but some are resisting that trend.

You know you can harness the power of multi-channel digital marketing but it’s often difficult to get internal buy-in, particularly from the C-Suite.

Moving beyond measurement and metrics to business logic, sometimes it’s not just the metrics you show but how you frame your requirement that’s important to these C-Level executives.

We’ll show you the tools, techniques and metrics to use, then how to frame your need for an increased or ongoing digital marketing investment.

Share this idea

Related Media

Additional Supporting Materials

Takeaways

  1. What are the metrics that I need to show the C-Suite?
  2. What are the tools I have or have to get to demonstrate digital effectiveness to the C-Suite?
  3. How do I present the business case for increased digital investment to the C-Suite?

Speakers

Organizer

Luke Brown, CEO, Affinity

Meta Information:

Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.