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SXSW Interactive 2016

The Bombastic Brilliance of "Black Twitter" 3.0

It was the headline seen around the world. “L.A. Times Hires Reporter to Cover Black Twitter.” There were cheers, jeers, moans and groans. But there was at least one person—-@drgoddess—who wasn’t surprised at all. Like all things groundbreaking at SXSW, in 2012, Kimberly C. Ellis, Ph.D. aka @DrGoddess, gave the first, solo presentation on a community using the social media site, “Twitter,” which also launched at SXSW several years prior. Black Twitter is a phenomenon has taken the entire world by storm, not the least of which has been a movement with a hashtag, #BlackLivesMatter, presently shaping the Presidential election cycle in the USA. @BLCK is Social Media, Social TV & Social Studies.

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  1. Why would the Los Angeles Times invest in a reporter to cover "Black Twitter?"
  2. What are the latest academic findings and studies on "Black Twitter" and why are they so important?
  3. How did "Black Twitter" become so influential for Nielsen, Mainstream Media, and future Presidents to listen and learn? And how can Twitter benefit?



Kimberly “Dr Goddess” Ellis, President, Dr Goddess Arts/Fierce Star Media

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