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How to Make the Internet Care

Should the news be more like "The Newsroom?" Join this CNN-led discussion on the intersection of news and advocacy. We'll look at ways both news orgs and non-profits are working to engage their digital audiences with smack-you-in-the-face stories, powerful Web design and new takes on user participation. The goal? Slowing the constant-scan of Internet users and helping them find, engage with and participate in stories that really matter. This panel includes experts from CNN, Change.org, The Enough Project and the Tampa Bay Times, who have used crowdsourcing to combat genocide, fight modern slavery -- and make people care about 150-year-old Thoreau essays. We'll look at what works and what doesn't, and will offer tips on creating and spreading stories that are so interesting that Internet users have to respond.

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John Sutter, writer/producer, CNN


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