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SXSW Interactive 2016

Attracting Chinese Visitors- Lessons from L.A.

Rising incomes and newly favorable visa policies for Chinese visiting the U.S. are providing an immense new visitor pool for U.S. cities and destinations within them. The U.S. Commerce Department projects that by 2021 as many as 7.5M Chinese will visit the States. So if you want to learn how to attract these visitors with integrated marketing and communications, this panel is for you.

Using Los Angeles as a case study, we’ll cover the topic from the perspective of a tourism department, a cultural destination, and the agencies that provide expert support. From Chinese social media to influencer engagement and providing a hospitable environment, you’ll hear the tactics we’ve used.

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Takeaways

  1. Why should I care about Chinese tourists?
  2. What’s up with Chinese social media?
  3. How did Los Angeles and its destinations successfully reach Chinese audiences?

Speakers

Organizer

Mikaela Poltz, Mktg Mgr, J Paul Getty Trust

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