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Community Management: Beyond the News Feed

As companies shift traffic away from websites and over to social pages (notice the icons at the conclusion of most tv spots), there's become a need to maximize the space offered on social media. Brands are asking developers to turn their Facebook pages into fully-functioning websites, letting users shop within the social network.

The majority of branding opportunities happen directly in news feeds (facebook, twitter and otherwise), and that's a place where companies are limited to the tools provided: videos, photos and status updates. How can brands take full advantage of this space?

This panel, featuring in-house community managers and agency representatives, will examine resources that allow brands, bands, teams, and organizations with social influence to expand the status update, and create a deeper interactive experience with fans and followers. How content is deployed directly affects relationships within their social communities -- who’s managing them matters, too.




Spencer Rinkus, Account Manager, Social Media Manager,

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