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SXSW Interactive 2016

Through Frida's Eyes: Latinos & Eco Fashion

Responsible for the design and manufacturing process of many apparel brands you consume today, fashion consultant and designer Adriana Pavon has been an industry influencer for the past 20 years. Just 2 years ago, Pavon realized her consultancy business was not fulfilling her life. She was on the quest to create something with a positive impact. Due to assimilation and plagiarism, traditional Mexican techniques are slowly on the verge of extinction. Her next project would capture the beauty of her native Mexican heritage by supporting authentic indigenous artists and preserving the culture. Find out how this Latina and her top notch team are transforming fashion and utilizing technology.

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  1. Are you living a fulfilling profession? Find out how one woman shifted her talents and experience to a true passion.
  2. How can Latinos make a positive impact in fashion and culture in the US?
  3. How can technology erase borders and create a business model of the future?



Asia Willis, Publicist, NYLA Public Relations

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