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SXSW Interactive 2016

Stories in the Round:How VR Is Changing Creativity

People don’t want to listen to stories. They want to be IN them. The world of VR is the future of creative content for brands. But how do you tell stories in three dimensions, instead of on a flat screen? The makers of the“Battle for Avengers Tower” VR experience for Avengers: Age of Ultron, 72andSunny and FrameStore, talk about how you can create branded experiences for VR. Find out why VR is the future of storytelling stories and what it means for brands that are meant to be experienced and not watched.

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Related Media


  1. What VR can do for brands that are meant to be experienced not watched?
  2. How to create branded experiences for VR?
  3. Why is VR the future of storytelling?


  • Bryan Rowles, Executive Creative Director, 72andSunny
  • Christine Cattano, Executive Producer Virtual Reality Studio, Framestore


Ginny Adams, Communications Mgr, 72andSunny

Meta Information:

  • Tags: vr, storytelling
  • Event: Interactive
  • Format: Dual
  • Track: Entertainment and Immersion
  • Level: Advanced
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