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SXSW Interactive 2016

Call your moms! (All 85 million of them)

Women make over 80% of healthcare decisions, and family health and maternity represent the largest cost area in healthcare - if you're not targeting mom, you're probably missing the boat. Even the savviest intuition needs market and user validation; this interactive panel comprised of entrepreneurs and investment experts working across commercial and Medicaid populations, will discuss new and innovative ways to “make mom happy,” while building a sustainable business.

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  1. Why are moms the most important market in healthcare?
  2. What do moms care about and how can I design a product that resonates with them?
  3. What can I do to market my product or service most effectively to moms?



Lauren White, Sr Comms Mgr, Rock Health

Meta Information:

  • Tags: moms, healthcare, design
  • Event: Interactive
  • Format: Panel
  • Track: Health and Medtech
  • Track 2
  • Level: Beginner
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