SXSW Interactive 2016
Period Trackers and the Birth Control Revolution
According to the CDC, 1 in 3 women have stopped using the birth control pill due to dissatisfaction, with 63% blaming side effects. This trend, coupled with the rise of the quantified self movement, has led women to increasingly turn to fertility awareness-based methods as natural alternatives. Due to pitfalls of current sex education curriculums, knowledge of the female reproductive system—and of these alternatives—is limited, and misinformation is rampant. By placing actionable information at the user’s fingertips, period tracking apps not only serve to close these knowledge gaps, but also to help women play a more active role in maintaining optimal reproductive and hormonal health.
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- What are fertility awareness-based methods of birth control, and how do they relate to the quantified self movement?
- What happens during the course of a menstrual cycle, and how can this data be used to support and maintain good reproductive and hormonal health?
- In light of abstinence-only sex education curriculums, what role can period trackers play in reducing misinformation and improving body literacy?
- Jennifer Aldoretta, Cofounder & CEO, Groove
Jennifer Aldoretta, Cofounder & CEO, Groove