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SXSW Interactive 2016

How to Build an #Impactful Employee Resource Group

Studies have shown that companies which are more diverse, perform better. They are more innovative, more profitable, and create products which are truly representative of the people that use them. How do we empower employees to be a part of these decisions? By creating employee resource groups, or ERGs, that foster diverse workplaces. ERGs drive career development, employee satisfaction, and company productivity. Join Shiloh Gulickson, Twitter's Global Head of @TwitterWomen, and Virginia Miracle, Spredfast's CCO and champion of the women’s leadership group, to hear how companies are empowering female AND male employees to build ERGs and how to spearhead the movement at your organization.

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  1. How can you go about starting an ERG at your own company, setting KPIs for the group, and identifying necessary resources?
  2. Why do companies need ERGs and how have they benefitted from establishing women's leadership and other groups?
  3. What makes an effective ERG and how can they influence company-wide decisions?


  • Virginia Miracle , Chief Customer Officer, Spredfast
  • Shiloh Gulickson, Business Development - Partner Manager, Twitter


Samantha Subar, PR, Spredfast

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