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SXSW Film 2016

Creating Social Impact Through Film

Some of the topics most critical to our safety as humans and as a nation are ones we rarely discuss. How can the medium of film change that? In the new doc "Command and Control," filmmaker Robert Kenner ("Food Inc.") investigates the long-hidden accidents, near-misses, and general safety of America's nuclear weapons program. Kenner joins AMERICAN EXPERIENCE executive producer Mark Samels and series producer Lauren Prestileo (the team behind the Oscar-nominated "Last Days in Vietnam") to discuss how to harness the power of a film like "Command and Control" across multiple platforms to affect public understanding and create social impact.

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  1. How do you make audiences watch films on topics that are challenging and uncomfortable to think about or discuss?
  2. What are the best strategies in engaging general audiences around niche subjects?
  3. What are the best distribution channels for ensuring a film has impact?



Chika Offurum, Marketing Manager, American Experience/WGBH

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