SXSW Film 2016
Creating Social Impact Through Film
Some of the topics most critical to our safety as humans and as a nation are ones we rarely discuss. How can the medium of film change that? In the new doc "Command and Control," filmmaker Robert Kenner ("Food Inc.") investigates the long-hidden accidents, near-misses, and general safety of America's nuclear weapons program. Kenner joins AMERICAN EXPERIENCE executive producer Mark Samels and series producer Lauren Prestileo (the team behind the Oscar-nominated "Last Days in Vietnam") to discuss how to harness the power of a film like "Command and Control" across multiple platforms to affect public understanding and create social impact.
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Additional Supporting Materials
- How do you make audiences watch films on topics that are challenging and uncomfortable to think about or discuss?
- What are the best strategies in engaging general audiences around niche subjects?
- What are the best distribution channels for ensuring a film has impact?
Chika Offurum, Marketing Manager, American Experience/WGBH