SXSW Interactive 2016

Why the Best Journalism is Satire


Why is it that more and more millennials have turned to sources like The Onion and 'Last Week Tonight' with John Oliver to get their news? Changes in technology and growing media bias have hit traditional news outlets at a time when satirical news has been growing in popularity. Recent studies have shown that not only has the public began to trust satirical journalists, but those who get their news from satire are often better informed on current events.

This panel will discuss the role of satire in journalism, how satirical outlets break news and inform their audience, and why outlets like The Onion have become a trusted source for news.

Additional Supporting Materials


  1. What role does satire play in journalism?
  2. How have outlets like The Onion started to break news? How does it differ from mainstream media?
  3. What does the future of satirical journalism look like?



Lauren Pulte, PR and Communications Mgr, The Onion

Meta Information:

  • Tags: satire, humor, news
  • Event: Interactive
  • Format: Panel
  • Track: Entertainment and Immersion
  • Track 2
  • Level: Advanced

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