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SXSW Interactive 2016

How the Online Marketplace Ate Retail

Since Amazon's revolutionary launch in 2000, online marketplaces & the share economy have created a game-changing e-commerce environment. Companies like HomeAway, Uber & Amazon are confirming a trend in shopper preferences – people want quality, convenient & reliable products. Jet.com is an online marketplace valued at $600M, & it only just launched. What do these trends mean for the future of retail? Principal Analyst at RSR Research & Forbes contributor Paula Rosenblum; CEO & Co-founder of Mirakl Adrien Nussenbaum; & Director of eCommerce for Staples, Chandhu Nair will outline how retailers can reduce inventory levels, boost profitability, & keep supply & demand in perfect balance.

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Takeaways

  1. What advantages do specialized marketplace solutions bring to the retail industry, vs the big players like Amazon?
  2. How can retailers look at inventory differently to have a more exhaustive product selection for consumers?
  3. How will specialized online marketplaces increase retailer profitability over time?

Speakers

  • Adrien Nussenbaum, Co-founder & U.S. CEO, Mirakl
  • Chandhu Nair, Director of Ecommerce, Staples
  • Paula Rosenblum, Co-founder, Managing Partner, RSR Research

Organizer

Sara Lasseter, Acct Mgr, Ketner Group

Meta Information:

  • Tags: retail, marketplace, ecommerce
  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Level: Intermediate
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