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SXSW Interactive 2016

How the Online Marketplace Ate Retail

Since Amazon's revolutionary launch in 2000, online marketplaces & the share economy have created a game-changing e-commerce environment. Companies like HomeAway, Uber & Amazon are confirming a trend in shopper preferences – people want quality, convenient & reliable products. Jet.com is an online marketplace valued at $600M, & it only just launched. What do these trends mean for the future of retail? Principal Analyst at RSR Research & Forbes contributor Paula Rosenblum; CEO & Co-founder of Mirakl Adrien Nussenbaum; & Director of eCommerce for Staples, Chandhu Nair will outline how retailers can reduce inventory levels, boost profitability, & keep supply & demand in perfect balance.

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Additional Supporting Materials


  1. What advantages do specialized marketplace solutions bring to the retail industry, vs the big players like Amazon?
  2. How can retailers look at inventory differently to have a more exhaustive product selection for consumers?
  3. How will specialized online marketplaces increase retailer profitability over time?


  • Adrien Nussenbaum, Co-founder & U.S. CEO, Mirakl
  • Chandhu Nair, Director of Ecommerce, Staples
  • Paula Rosenblum, Co-founder, Managing Partner, RSR Research


Sara Lasseter, Acct Mgr, Ketner Group

Meta Information:

  • Tags: retail, marketplace, ecommerce
  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Level: Intermediate
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