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SXSW Music 2016

Your Music Startup Sucks... Just Kidding, Get PR!

A few simple words can help draw attention to your music tech company. PR veteran Dmitri Vietze (CD Baby, Rumblefish, LyricFind, GigSalad) will give you an overview of press pitch development, the PR cycle, timelines, and higher level PR tactics and strategies. Emphasis will be placed on the types of story angles that generate positive press reactions. Dmitri will also discuss how PR fits with business development and overall strategy. Time will be allotted to help audience members brainstorm their best press angles. Whether you are handling your company PR yourself or considering hiring out, you won't want to miss this information-filled practical presentation.

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  1. How does PR work for music tech companies and startups?
  2. What are some ways to jumpstart my thinking of story angles that will get the press and public excited about my company and our product or services.
  3. What are some clever strategies that make my press pitches even stronger?



Dmitri Vietze, Rock Paper Scissors/Publicity for the World

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