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SXSW Interactive 2016

I’m Offended At How Offended You Are

Marketers and brands have always had to walk a fine line between being funny and being offensive. However, a new trend sweeping across America, avoiding being offensive at all costs, could place controversy before brands for seemingly mundane reasons. How are brands supposed to navigate this new landscape and still bring an honest and authentic experience?

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  1. What are the true consequences of being offensive with your brand, in terms of sales and reputation?
  2. Are there real benefits to offending audiences, and do some audiences want it?
  3. How do you begin to push boundaries with your brand without doing irreversible damage?



Graham Nolan, VP Mktg Communications, Momentum Worldwide

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