SXSW Interactive 2013
Go Fund Yourself
Stop asking the question: “What are the chances my crowdfunding campaign will be successful?” You are not at the Kentucky Derby or Las Vegas. Crowdfunding is not a lottery — it’s a platform for anyone, anywhere, to raise money for any idea — and successful campaigns are more often than not the result of careful planning and deliberate action.
Over five years and hundreds of thousands of campaigns have left CEO Slava Rubin and the rest of his Indiegogo team with mountains of real data from which to draw real conclusions and advice — what works and what doesn’t for crowdfunding. For example: Campaigns with videos, raise 114% more money. 93% of campaigns that reach their target goal offer perks. That’s the tip of the iceberg.
Whether you’re a bootstrapped startup, a filmmaker, a musician, philanthropist, or a recent amputee, Slava will provide you with the tools to get your crowdfunding campaign over its goal line.
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Additional Supporting Materials
- What crowdfunding site is best for me?
- What are the benefits of crowdfunding (it’s not all about the money)?
- How do I set my campaign up for optimal success (based on real data)?
- How to turn your campaign into a marketing tool to test your brand’s message.
- How to package the results of your campaign to secure additional funding.
- Slava Rubin, CEO and Co-founder, Indiegogo
Lisa Chan, Director of Communications, Indiegogo