Are You Engaged? Connecting with Multiplatform Fan

Fueled by technology and unprecedented levels of access, connectivity has changed the landscape of 21st century fan engagement. From drone footage of arena construction to live Periscopes of events, fans expect quick and reliable information that provides deep insights into their favorite teams. How can a team dominate and harness the changing rules of engagement and evolving landscape of social and traditional media to create an appealing fan approved brand? The Sacramento Kings share lessons learned to balance today’s multiplatform digital landscape while maintaining relevancy with traditional platforms and dissect how these factors affect the future of fan experience.