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SXSW Interactive 2016

Roller Coaster from Your Couch: A Virtual Reality

VR has the power to transport you anywhere; floor seats at the NBA finals, a safari in the middle of Africa and soon, an entertainment theme park in China, all from the comfort of your home. One question remains, how do we bring in-home and out-of-home entertainment closer together?
This panel of industry experts in VR, theme park, live sports and entertainment, live & digital, will discuss how we can bring the virtual world into the real world and converge in-home and out-of-home entertainment. Also, how advances in sophisticated in-home entertainment like VR will compete with out-of-home entertainment experiences and how they will converge to reach greater audiences than ever before.

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  1. Will there be a decline in live event attendance and an increase in app downloads?
  2. How will business owners of out-of-home entertainment venues such as theme parks and sports teams keep attendance up?
  3. How do we successfully bring the virtual world into the real world and create new revenue models through VR?



Tierney Oakes, Client Services, Beck Media

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