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How an Awkward Girl and a Teen Wolf Make Friends

Meet the creators and writers from MTV’s popular series Teen Wolf and Awkward, along with MTV’s head of social who will discuss how digital and social platforms are providing television networks with new opportunities to keep fans engaged with shows, characters and talent before, during and after episodes and even between seasons. Through initiatives like Teen Wolf The Hunt, a real time narrative in which fans enter the world of the show to solve a mystery, and Jenna Hamilton Facebook page, a daily update in the voice of Awkward main character, MTV is pioneering ways to utilize social platforms to seamlessly weave social expressions into show narratives and grow fanbases. Attendees will hear tactics deployed from the front lines as MTV Director of Social Media Tom Fishman, joined by series creators and writers Lauren Iungerich and Jeff Davis, will discuss how they collaborate on how to leverage social platforms in season and during a show hiatus.

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Kurt Patat, Senior Director, MTV & VH1 Press, MTV


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