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SXSW Interactive 2016

Beyond The Listicle: The Science Of Virality

The growing abundance of trending stories and un-ignorable zeitgeist moments have turned viral stories into the holy grail of content creation. But what does virality really mean, and how can media companies and brands leverage the principles behind shareability and network cascades to build an audience? This panel brings together experts in the fields of social psychology, network science, and content creation to discuss the underlying commonalities of stories that get shared, the myths about virality we still believe, and the paradox that viral stories aren't always clickable. It's time to look beyond the Buzzfeed listicle and talk about the next wave of viral content.

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  1. What are the psychological principles and diffusion characteristics behind shareable content? Can we ever really predict virality?
  2. What types of viral content exist, and how do they differ across platforms?
  3. What does the next wave of viral content look like, and how can publishers and brands harness the science of virality to grow an audience?



Jessica Novak, Sr Content Strategist, Refinery29

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