☰ Sidebar
Voting period for this idea type has passed

SXSW Interactive 2016

Writer's Blockchain: Full Stack Storytelling

As technology accelerates the potential to create immersive and interactive experiences, storytellers are faced with new creative and business challenges. Tech founder, Ann Greenberg (Gracenote, Sceneplay,) showrunner, Neal Baer, (ER, Under the Dome) and multi-platform producer, William Kendall (Battlestar Galactica, Under the Dome,) explore how to leverage emerging platforms. We’ll discuss how the blockchain can provide a trusted environment for creators wanting to open up their stories and characters to deeper audience engagement, interaction, and participation. Finally, we’ll look at what it means to have a an end-to-end approach to developing a storyworld: full stack storytelling!

Share this idea


  1. How do I craft a multi-platform narrative in a TV universe? How do narrative conventions change and how do I get organized to start?
  2. What is the blockchain and what does it mean for creators? Which platforms best convey non-linear and participatory experiences?
  3. How can a story’s author trust that she’ll be paid for her work? Do I need to also be a technologist to succeed? What skills are needed in the future?



Ann Greenberg, Founder & CEO, Sceneplay Inc

Meta Information:

Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.