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Why GIFs are Turning Into the New Emojis on Mobile

Until recently, GIFs were a passing novelty. They had existed about 20 years when websites like Reddit and Buzzfeed led their resurgence. A critical collision of mobile network speeds and shrinking attention spans has created an inflection point in GIFs and a new video vernacular.

We’re wired to respond to motion, so video would have been the preference all along if it were possible. However, tech constraints like slow mobile network speeds left us choosing text. Speeds are just now fast enough to fully support video, and we’re seeing GIFs rise with it.

This will cover why Gen Z is choosing video over words, why our attention spans are shrinking, and how video will work on wearable.

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Maggie Squires, Dir, Moxie Group Communications


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