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SXSW Interactive 2016

Diversity in News Reporting, Booking, and Staffing

PBS NewsHour Executive Producer and SVP Sara Just with moderation by PBS NewsHour correspondent and Weekend Anchor Hari Sreenivasan will discuss the importance of diversity in all aspects of reporting. Just, which leads broadcast television's most credible nightly news broadcast according to an Erdos & Morgan 2014 study of opinion leaders, makes a conscious effort to bring diversity to both the news room and broadcast, in the topics discussed and reported on, the voices brought in to provide analysis and commentary, and in staffing both on camera and editorial talent.

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  1. Why is diversity important in terms of staffing a news organization?
  2. What measures are put in place to ensure there is diversity in the booking of guests and topics reported on?
  3. What does diversity at a news organization actually look like?


  • Sara Just, Executive Producer and SVP, PBS NewsHour
  • Hari Sreenivasan, PBS NewsHour Weekend Anchor, PBS NewsHour Correspondent, PBS NewsHour


Nick Massella, Dir of Audience Engagement & Comms, PBS Newshour

Meta Information:

  • Tags: #media, #news, #diversity
  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Level: Advanced
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