Getting Millennials off the Couch & to the Stadium

Everyone has heard it by now. The younger generation is extremely tech savvy and wants instant gratification. Millennials consume media through two screens at a time and the technology of those screens keeps getting better and better.

So then, what’s the future like for live events? With better TV’s and the ability to live stream almost any game, how do teams, sponsors, and live event platforms convince this new generation to step away from their screens and get to the game?