SXSW Interactive 2016

From Stalker to Butler: Data Use in Luxury Travel

Often, we feel like data is being done to us. Retargeting, tracking and privacy concerns make us feel like we’re in permanent crosshairs.

For luxury hospitality providers, like world-class airlines and hotels, advances in consumer data are an opportunity. Data and knowing how and when to deploy it became the key pillar of seamless, personalized and anticipatory experience for modern luxury consumer.

This panel, comprised of the founder of Skift; the head of marketing of Four Seasons, and a luxury brand strategist, will explore how digital design and more nuanced approaches to data and mobile technology can blend with classic notions of luxury hospitality to create something new.

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Additional Supporting Materials


  1. What are some good rules of thumb to surprise and delight without being creepy?
  2. In hospitality, where should human interaction stop and where should technology start?
  3. When does "if you can't be first, you better be the best" approach work the most?



Ana Andjelic, SVP, Global Strategy Director, Havas LuxHub

Meta Information:

  • Tags: travel, luxury, data
  • Event: Interactive
  • Format: Panel
  • Track: Style and FashionTech
  • Track 2
  • Level: Advanced
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