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SXSW Interactive 2016

“Brand Me Please: Personal Branding 101"

In an age of self-publishing and personal YouTube channels, it’s not just your content, but your delivery and style that counts. Now more than ever, entrepreneurs and execs personify the brands they represent. Yet many are entrenched in the day-to-day and give little thought to branding themselves for success. This interactive “reality show competition” will be led by a panel of recognized experts in executive positioning, branding, style and body language. They will pull individuals from the audience and judge their ability to sell their companies and themselves. The counsel they impart will be invaluable to execs of all levels seeking to navigate the changing landscape of personal brands.

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  1. How can business leaders create a personal brand that will positively impact their professional brand?
  2. How can business leaders tie their personal brand to their professional success?
  3. What style, body language, social media and presentation tactics are musts/must-nots for a personal brand to flourish?



Erin Donahue Tice, VP, Group Account Dir, DiGennaro Communications

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