SXSW Interactive 2013
Architects + UX or the Art of Social Choreography
Architects started as makers of mass. Bricks, stones & timbers were their design products. Later, this idea evolved into the thought that the spaces carved out by building material as the true art of architecture. Freed from the heaviness & opacity of material, they could concentrate on the inhabitants of space as their true clients. The enabled how a person & society interact.
Similarly, the “user experience” field began with the study of the interactions between people & computers. UX designers bridged the cognitive gap between people’s minds & the logical 1’s and 0’s of machines. As “user-centered” design & social media continue to grow, UX’ers realize they create frameworks in which brands build connections to customers, even facilitating interaction between those users: Interaction Design. A 2D space that gives people agency to participate in desired patterns. Social Choreography.
User experience, you are social choreographers. Ok, lets talk about what that really means.
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- Why are there so many architects in user experience and interaction design? Is there some kind of mind meld or is it because some people call themselves information architects?
- What on earth does Social Choreography mean? Is this an idea for good or for evil?
- How does this idea make my designs better? Don't we want people to have total agency over what they do?
- Can looking at architecture help us solve the problem of where to find the next generation of interaction designers? Also, are you a geek or a nerd?
- What are the tools we can borrow from analysis and theoretical architecture that help us be better in UX? [Hint: Diagrams! And research!]
- Abigail Gray, VP, Experience Design, Head, Fluid
Abigail Gray, VP, Experience Design, Head, Fluid