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SXSW Interactive 2016

The Reality of VR Content

Much attention has been paid to virtual reality hardware – a host of players have already released headsets (Samsung Gear VR) and there is a collection of highly anticipated hardware set to hit the consumer market in 2015/2016 (Oculus Rift, Sony Morpheaus, and HTC Vive). Once consumers get these devices, where can they find compelling VR content?

This panel will explore the reality of VR content; what is currently out there, who is creating it and where to discover new content. In addition, we will discuss how these experiences differ from traditional video content – from the way immersive video is created and filmed to where it’s shared.

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  1. Where do you see VR content being most effective - is it news, sports, etc?
  2. How does immersive and VR video elevate storytelling?
  3. How will content evolve as the equipment to create immersive and VR content evolves?


  • Alex Rosenfeld, Founder/CEO, Vrideo
  • Morris May, Founder/CEO, Specular Theory
  • Andrew Cochrane, Interactive and New Media Director, DFX Supervisor , Mirada
  • Maureen Fan, CEO, Baobab, Baobab


Kimmi Lorman, AAE, Brew Media Relations

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