Voting period for this idea type has passed

1 Million Strong: Social Media & the U.S. Army

How does the U.S. Army – an organization defined by structure and process – become a national leader in social media engagement, content distribution and online community management? Come hear from Army representatives in public affairs and recruiting about the Army’s strategy for creating compelling content and engaging with a community of more than 1 million across multiple company divisions. Whether it’s using social media to help recruit for the all-volunteer force, publishing the comprehensive online social media handbook annually or implementing robust editorial calendars, the Army’s approach to communicating with its fans and followers – both internal and external – offers valuable tips and tools for professionals across all industries. This presentation will specifically address community management on major social platforms including Facebook and Twitter, along with creative strategies for engaging fans with compelling content on sites like YouTube and Pinterest.

Additional Supporting Materials




Mark Mohammadpour, Vice President, Weber Shandwick

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another