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SXSW Interactive 2016

Virtual Reality as a Fan Engagement Tool

Virtual reality is on the tip of everyone's tongue right now, but yet few people can access a high end experience with it. That is about to change with the consumer release of Oculus, Morpheus and Hive but in the meantime the best ways to connect with virtual experiences is onsite at events. This panel will focus on the creative ways properties and brands are using VR to engage fans and bring new experiences to consumers while promoting premium VR technology.

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  1. How do I create VR experiences for fans at my event / venue?
  2. What are the costs involved in creating VR for my fans / consumers?
  3. Who do I work with based on what is best for my sport/event (e.g. games, live action, live streaming, etc)?



Jennifer van Dijk, SVP, Digital, Wasserman Media Group LLC

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