SXSW Interactive 2016
The Agency is Dead. Long live the Agency!
If David Ogilvy or Bill Bernbach was alive today, they'd be quaking in their boots. Right now, they're probably rolling around in their graves at the reality that their beloved agencies could very well be a think of the past. The world has changed so much and today, Cannes is run - not by creatives - but by the Facebooks, Twitters and Googles of the world. Can agencies survive this perfect storm? Will they prove to be the consummate cockroaches and adapt..or will they die a slow and painful death (and will anyone notice or care)? We'll argue the PRO and the CON and make the case as to the rise, fall and possibly even the resurrection of the endangered species known as THE AGENCY.
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- How will agencies will the talent wars when so many young stars are departing in droves for startups and tech companies like Google?
- What will agencies need to do to survive as it relates to a) investing in technology, b) startup collaboration c) seeking new revenue streams
- What's the best way to connect and build relationships with agencies (as a startup, vendor, tech provider) or is it better to go direct to the client!
Joseph Jaffe, CEO, Evol8tion