Brains, Brands and The War on Attention
Share HeyHuman’s killer insights from the front lines of the ‘war on attention’, based on our ongoing neuroscience research.
We will illustrate macro changes affecting people and juxtapose the exponential explosion in digital messaging vs. the size of the human brain – which has actually decreased over time.
We will further bring to life the critical implications for human attention, communication and brands.
As everyone is spread wide and thin by the amount of messaging they are obliged to engage with daily, we will share our secret weapons in the war on attention – vital ‘brain-friendly’ creative techniques to allow us to ‘overclock’ the comprehension of our overloaded audience.
Additional Supporting Materials
- Dan Machen, Director of Innovation, Heyhuman
Dan Machen, Dir Of Innovation, HeyHuman
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