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SXSW Interactive 2016

Hook ‘em: The Psychology of Persuasive Products

Our experts will teach you how to design products, websites, apps, and marketing campaigns using the science of human behavior. What was the psychlogy behind Slack becoming the dominant team app? Why was Whatsapp worth billions when dozens of messaging apps failed to get traction?

Successful apps, websites, and apps are habit forming. There are specific, brain-oriented approaches to attracting interest, signing up users, and keeping them engaged.

Our panelists will each have a short formal presentation, followed by a discussion open to the audience. This will be a session packed with actionable advice and takeaways that audience members can apply immediately to their own projects.

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  1. How can I create and market digital products that draw users in immediately and keep them engaged time after time?
  2. How can I use the psychology of first impressions to make my website, app, or other product more appealing?
  3. Which creative elements can affect the user's experience and behavior in subtle but important ways, and increase the probability of a purchase?



Roger Dooley, Founder, Dooley Direct LLC

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