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SXSW Interactive 2016

Fashion to Finance: Smart Data and Personalization

Through the use of powerful software and data systems, a new breed of companies is harnessing technology to provide hyper-personalized choices based on a combination of user interactions, machine learning and human judgement. These curated offerings are changing the way we consume–heightening customer expectations and changing how we curate our lives.
This fireside chat between Louis Beryl of Earnest and Eric Colson of Stitch Fix will discuss how and why the current capabilities of technology and data science allow for enhanced curation and efficiency, the business implications of such capabilities and the ways data-centric companies are using technology to better the consumer experience.

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  1. How are you able to use technology and data science to offer a better product? How are you able to blend human decision making with machine learning?
  2. What are other examples of companies that may be analogous at the data level, yet are catering to an entirely different market?
  3. How can larger companies keep up with data science and innovation? What are the challenges to providing a personal experience, particularly at scale?


  • Louis Beryl, Founder & CEO, Earnest
  • Eric Colson, Chief Algorithms Officer, Stitch Fix


Eva Pullano, Account Assoc, LaunchSquad

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