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SXSW Interactive 2016

Samo is Lamo: Turning Insights into Innovation

Leading trends require thinking differently and developing an innovative mind-set. The old rules of consumer touch points no longer apply.
Marketing and Research must keep up or risk being “samo is lamo.” Learn from our study with top innovators, leveraging experience from brands like Coca-Cola, New Balance, and Bank of America; Idea-generation companies like Kaleidoscope; and authors including Bryan Mattimore (Idea Stormers).
Attendees will:
•Gain smart tips to turn consumer insights into innovation
•Discover insights-mining tools to think differently and lead innovation
•Learn from successful innovation and creative thinking put into practice in today's always ON world

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  1. How to leverage creative thinking for richer insights?
  2. How to turn insights into innovation?
  3. What do marketers need from research to innovate in this "always on" world?



Marta Villanueva, Chief Insights Officer, NuThinking

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