SXSW Interactive 2016

Co-Development: Open and Agile Game Development


Traditional game development consists of the developer working behind closed doors on their vision. Periodically, and in very controlled circumstances, the customers can see the work in progress but that is mostly elaborate trailers, often not even showing actual game play. Most importantly the customers cannot give feedback while the game is still being developed.

Co-development by being Open and Agile completely changes that paradigm. Customers see the game at all stages and begin playing it as soon as it is possible, providing feedback that can change the game for the better. This method requires full transparency and a very regular cadence of content delivery.

Additional Supporting Materials


  1. How "Open" is "Open"? Full transparency with frequent updates. Ex. post notes every day to users that show what each team member is working on.
  2. How "Agile" is "Agile"? Schedule plenty of time for responding to feedback. Ex. allocate at least 30% of each sprint to implementing feedback.
  3. How important is a regular cadence? "When" is more important than "What" during development. Ex. deliver a new version monthly, same day and time.



Starr Long, Exec Producer, Portalarium Inc

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