Modern marketing actually has quite a bit in common with the dynamics of software development. The shift from waterfall-style planning to agile iterations. The need to scale using more distributed and service-oriented approaches, rather than centralized, monolithic brand architectures. The advantages of component-izing assets and promoting their reuse. The spread of programmatic thinking throughout the organization. This session, based on the upcoming book "Hacking Marketing" by chiefmartec.com blogger Scott Brinker, will explore a wide range of management ideas that marketers can borrow and adapt from the software development community to better thrive in a digital world.
Additional Supporting Materials
- Does modern marketing have more in common with software development than it does with classic marketing?
- What great management ideas can marketers borrow and adapt from the software development community to better thrive in a digital world?
- What are the most effective ways to adapt agile management methodologies for the marketing team?
- Scott Brinker, Editor, chiefmartec.com
Scott Brinker, CTO, ion interactive
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