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SXSW Interactive 2016

Hacking Marketing

Modern marketing actually has quite a bit in common with the dynamics of software development. The shift from waterfall-style planning to agile iterations. The need to scale using more distributed and service-oriented approaches, rather than centralized, monolithic brand architectures. The advantages of component-izing assets and promoting their reuse. The spread of programmatic thinking throughout the organization. This session, based on the upcoming book "Hacking Marketing" by chiefmartec.com blogger Scott Brinker, will explore a wide range of management ideas that marketers can borrow and adapt from the software development community to better thrive in a digital world.

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Takeaways

  1. Does modern marketing have more in common with software development than it does with classic marketing?
  2. What great management ideas can marketers borrow and adapt from the software development community to better thrive in a digital world?
  3. What are the most effective ways to adapt agile management methodologies for the marketing team?

Speakers

Organizer

Scott Brinker, CTO, ion interactive

Meta Information:

  • Tags: marketing, technology, agile
  • Event: Interactive
  • Format: Solo
  • Track: Art, Science and Inspiration
  • Level: Advanced
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