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SXSW Interactive 2016

A Logo in 30 Minutes: A Case for Creative Sprints

In competitive running, athletes train for peak activity by alternating training between sprints and longer runs. The brief intense workouts prepare the body for the longest and most difficult races. The same training can help people be more creative. Alternating between longer projects and short creative sprints sharpens the skills of writers and graphic artists. Molly Adair, an illustrator and graphic designer for the startup standing-desk company, Focal Upright Furniture, will explain the creative sprint – how it works, why you should use it, and how to start creative exercises today.

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  1. How can creative sprints help someone in a creative jobs?
  2. I’m not an artist or a writer. How can I still do a creative sprint?
  3. What sort of workout clothes are appropriate for creative sprints?



Molly Adair, Comms & Creative Mgr, Focal Upright Furniture LLC

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