☰ Sidebar
Voting period for this idea type has passed

SXSW Interactive 2013

Beyond Squishy: The Truth About Responsive Design

Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. "Look! The site is squishy!"

While creating flexible layouts is important, there's a whole lot more that goes into truly exceptional adaptive web experiences. This session will introduce the Principles of Adaptive Design: ubiquity, flexibility, performance, enhancement and future-friendliness. We need go beyond media queries in order to preserve the web's ubiquity and move it in a future-friendly direction.

Share this idea

Related Media


  1. Why bother with¬ responsive web design? What’s the real point?
  2. What are the principles of adaptive web design?
  3. What’s next for responsive web design?
  4. What are the biggest challenges facing people creating adaptive experiences?
  5. How will we be creating web experiences 5 years from now?


  • Brad Frost, Mobile Web Strategist and Front End Designer, R/GA


Brad Frost, Mobile Web Strategist and Front End Designer, R/GA

Meta Information:

  • Tags: web
  • Event: Interactive
  • Format: Solo
  • Track: Design and Development
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.