SXSW Interactive 2013
Beyond Squishy: The Truth About Responsive Design
Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. "Look! The site is squishy!"
While creating flexible layouts is important, there's a whole lot more that goes into truly exceptional adaptive web experiences. This session will introduce the Principles of Adaptive Design: ubiquity, flexibility, performance, enhancement and future-friendliness. We need go beyond media queries in order to preserve the web's ubiquity and move it in a future-friendly direction.
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- Why bother with¬ responsive web design? What’s the real point?
- What are the principles of adaptive web design?
- What’s next for responsive web design?
- What are the biggest challenges facing people creating adaptive experiences?
- How will we be creating web experiences 5 years from now?
- Brad Frost, Mobile Web Strategist and Front End Designer, R/GA
Brad Frost, Mobile Web Strategist and Front End Designer, R/GA