SXSW Interactive 2016

We Need More Mischief


In a digital world of perfectly-shot hot dog legs and oh-so-perfect status updates, we need to inject more mischief. Where is the Monty Python of mobile or the South Park of social?
Whimsy, humour and mischief are all incredibly powerful ways to grab people's attention. From Medium's brilliant release notes to ridiculous 404 pages right through to Cat Facts apps or shipping your enemies glitter, people are starting to see the massive engagement that making someone smile can deliver.
This session will look at concrete examples of whimsical UI and UX, mischief in marketing and look at how people are using humour as a means of user acquisition, engagement and retention.

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Additional Supporting Materials


  1. Who's using fun, humour or mischief to acquire, engage with or retain users or customers?
  2. How can I add a personality and some fun to the business, campaign or project I'm working on?
  3. Why does this even matter?


  • Eamonn Carey, Entrepreneur in residence, Techstars


Eamonn Carey, Entrepreneur-in-Residence, Techstars

Meta Information:

  • Tags: apps, engagement, fun
  • Event: Interactive
  • Format: Solo
  • Track: Branding and Marketing
  • Track 2
  • Level: Advanced

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