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SXSW Interactive 2013

Launching a Consumer Health Startup

There's never been a better time to launch a consumer health startup: new federal initiatives and emerging technologies are poised to revolutionize the healthcare industry worldwide.
But navigating the maze of regulations, insurers and data can discourage even the most determined entrepreneurs.
Never fear! Rock Health, the San Francisco-based healthcare incubator, has assembled founders of four of the world's most exciting consumer health startups (at stages ranging from seed to exit), and they've agreed to share their secrets.
You'll learn ideas for evaluating concepts, strategies for getting funded and techniques for collaborating with the government. We'll even share our tactical road map for launching your own startup.
See you soon!

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  1. Why is now such a great time to launch a consumer health startup?
  2. What's the first step you should take when considering whether to begin a consumer health startup?
  3. Where should you go to get your initial pieces of all-important "clinical data"?
  4. Should you go straight-to-consumer, or should you seek insurance reimbursement (or both)?
  5. How can you sell to the new generation of health plans, like Accountable Care and Medicare Advantage?



Jeff Engler, Founder, Podimetrics

Meta Information:

  • Tags: startups
  • Event: Interactive
  • Format: Panel
  • Track: Health and Medicine
  • Track 2
  • Level: Advanced
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