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SXSW Interactive 2016

Staying Relevant: The Social Business Imperative

Today’s buyers share more details than ever before about themselves, their preferences, and their opinions about your business online in real-time. This offers unprecedented data from which you can capture sentiment, respond quickly, and make improvements. As such, the sales process is no longer linear; it's a non-linear, omnichannel path where integrating social business into the buyer’s journey across all mobile and digital channels, and across marketing, sales, and service, is mandatory. Join Clara Shih, CEO/founder of Hearsay Social and author of the upcoming book, The Social Business Imperative, to learn how big data and predictive technology are transforming the way we do business.

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Takeaways

  1. What is social business and why should an organization care?
  2. How can social media, big data, predictive analytics, and machine learning improve how you market, sell, and serve customers?
  3. How can an organization enable social business best practices throughout, from top to bottom and bottom to top?

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Organizer

Connie Moyle, Sr Mktg Mgr, Hearsay Social

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