Staying Relevant: The Social Business Imperative

Today’s buyers share more details than ever before about themselves, their preferences, and their opinions about your business online in real-time. This offers unprecedented data from which you can capture sentiment, respond quickly, and make improvements. As such, the sales process is no longer linear; it's a non-linear, omnichannel path where integrating social business into the buyer’s journey across all mobile and digital channels, and across marketing, sales, and service, is mandatory. Join Clara Shih, CEO/founder of Hearsay Social and author of the upcoming book, The Social Business Imperative, to learn how big data and predictive technology are transforming the way we do business.