SXSW Interactive 2016
Staying Relevant: The Social Business Imperative
Today’s buyers share more details than ever before about themselves, their preferences, and their opinions about your business online in real-time. This offers unprecedented data from which you can capture sentiment, respond quickly, and make improvements. As such, the sales process is no longer linear; it's a non-linear, omnichannel path where integrating social business into the buyer’s journey across all mobile and digital channels, and across marketing, sales, and service, is mandatory. Join Clara Shih, CEO/founder of Hearsay Social and author of the upcoming book, The Social Business Imperative, to learn how big data and predictive technology are transforming the way we do business.
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Additional Supporting Materials
- What is social business and why should an organization care?
- How can social media, big data, predictive analytics, and machine learning improve how you market, sell, and serve customers?
- How can an organization enable social business best practices throughout, from top to bottom and bottom to top?
- Clara Shih, CEO/Founder, Hearsay Social
Connie Moyle, Sr Mktg Mgr, Hearsay Social