Building Generosity in a Consumeristic Culture

Technology is used every day to make the consumer, us, even more consumeristic. Even charities and nonprofits look at donors as consumers to target. This impacts the culture of generosity significantly making us less generous and doubling-down on the bottomless pit of 'me'.

However, what would technology look like if it helped build the foundations of a more generous world? What if at the moment of the consumeristic decision, our culture gave equal voice to helping others as well as consumption?