Surviving Competition and International Scaling
You always sell to where you’re based first. Your home market will always spawn outside market knock-offs, copies and competition, driving the cost of entering those markets up, well before you think you can scale and expand into additional markets. This is not the case. With the background of rolling out our business to countries all over the world, we will give you insights you on expanding your business into other markets, what the potential pitfalls of internationalization are and what we have learned during this process while building a niche business that is operating in countries as diverse as Brazil, India, Turkey, Korea, China, Malaysia, Singapore and a lot more, all without huge investments.
Additional Supporting Materials
- Michael Bayr, Head of Direct Sales, Lomography
Michael Bayr, Head of Direct Sales, Lomography
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