SXSW Interactive 2016
The Intersection of Marketing & Technology
Right now we stand at the convergence of Digital Marketing and Technology, leaving behind old-school techniques in favor of data-driven campaigns. In this new arena, CMOs must work closely with CIOs to plot out a whole new set of marketing strategies that adapt and demonstrate results. A great marketing campaign is nothing if it's not properly executed across all digital channels, and CEOs want numbers to back up their marketing dollars. Thus, the question becomes: how can we best bridge the gap between digital marketing and technology in order to get results?
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- How can CMOs and CIOs best work together to execute a company's marketing efforts?
- What are the best strategies for using big data tools to analyze and deploy marketing campaigns?
- Where does creativity fit into the picture? How can CIOs work with CMOs to measure the effects of content marketing and design?
- Laura McGarrity, VP Digital Marketing Strategy, Mondo
Sophie Vershbow, Content Strategist, Mondo