SXSW Music 2016
Social Media Campaigns for Multicultural Niches
The panel will take a linear and hopefully, organized approach to communicating contemporary tactics that are popular and efficient in developing social media campaigns for African-Americans, Hispanics, Asian-Americans, Interracial, and LGBT audiences.
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- What should one do before they create a social media campaign for a minority group?
- What are tactics that musicians or businesses should avoid when putting together a targeted social media campaign online?
- Do you have examples where musicians or businesses used effective social media campaigns on your platforms that increased metrics?
Carl Williams, Founder/Consultant, DJ Carl Entertainment, LLC