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SXSW Music 2016

Social Media Campaigns for Multicultural Niches

The panel will take a linear and hopefully, organized approach to communicating contemporary tactics that are popular and efficient in developing social media campaigns for African-Americans, Hispanics, Asian-Americans, Interracial, and LGBT audiences.

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  1. What should one do before they create a social media campaign for a minority group?
  2. What are tactics that musicians or businesses should avoid when putting together a targeted social media campaign online?
  3. Do you have examples where musicians or businesses used effective social media campaigns on your platforms that increased metrics?



Carl Williams, Founder/Consultant, DJ Carl Entertainment, LLC

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