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SXSW Interactive 2016

Unfiltered: Distilling Down the Beverage Industry

Providing three diverse perspectives with beverage entrepreneurs Manny Carral from Revolucion Coffee + Juice, Vera Deckard from San Antonio Brewing Company and Boyan Kalusevic from Dorcol Distilling Company, this session is about the trials and tribulations of getting a beverage startup off the ground. With craft beverages increasing market share each year this discussion will also showcase unique viewpoints about the public perception of niche beverages and how that translates into sales and profitability.

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  1. Does the market you're in determine the success of your specific beverage business, or does your beverage business drive the market?
  2. What are some of the perceptions people have about niche products and how do they benefit and/or adversely affect you and your business?
  3. What types of barriers of entry have you encountered - gender roles, product rollout, branding, customers, etc.?



Ryan Salts, Dir of Outreach & Engagement, Cafe Commerce

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