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SXSW Interactive 2016

Everyone Has A Podcast - Should They?

It seems that everyone in the last few years is starting a podcast. Although podcasting has been around for longer than a decade, in the last two years they have become a very hot topic. There are many reasons to start your own show as a way to promote your business or to create a podcast that is an income generator of its own. This panel will look at shows that grew into money makers, and shows that help promote existing brands. We will also discuss the important how-to's of launching a podcast and growing a loyal audience.

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  1. What defines a successful podcast?
  2. What do I need to know, and what equipment do I need to launch a show?
  3. How will a podcast extend my brand and make me money?



Thom Singer, Show Host, Cool Things Entrepreneurs Do Podcast

Meta Information:

  • Tags: podcasting, podcast
  • Event: Interactive
  • Format: Panel
  • Track: Branding and Marketing
  • Track 2
  • Level: Beginner
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